E Cigarettes, The Next Big Thing - 1612 Words

E-Cigarettes, the Next Big Thing The Los Angeles Times states: â€Å"Electronic Cigarettes are either a potent weapon in war against tobacco, or they are insidious menace that threatens to get kids hooked on nicotine and make smoking socially acceptable again† (Morin). E-cigarettes are now becoming more widespread, especially among young people. The electronic cigarette industry is growing rapidly in the United States due to the rising demand, which is stirring up opinions and research among the masses. While supporters argue that it is a safer and cheaper way of smoking and helpful for quality tobacco, opponents argue it s harmful and addictive. E-cigarettes, short for electronic cigarettes, are devices that are similar to cigarettes, but†¦show more content†¦The Food and Drug Administration decide to regulate because of certain ingredients that were in e-cigarettes that can cause health problem. Supporter say e-cigarettes are another form of smoking without the nicotine in tobacco, and although they still contain some harmful chemicals, they are proven to be the safer alternative. Scientists have proven that e-cigarettes are less harmful than regular cigarettes because of the different chemical makeup of e -cigarettes and how the nicotine is burned (Friedman). According to Los Angeles Times, there are ingredients in tobacco cigarettes that can cause many poisonous toxins. When inhaling these substances through e-cigarettes they are generally proven to be safe (Morin). The American Lung Association states the chemicals that aren t in e-cigarettes that are in regular tobacco cigarettes are Butane, hexamine; found in lighter fluid, and tar, which is a material, that s used for paving roads(What s In a Cigarette). Compared to cigarettes, e-cigarettes are arguably less harmful because they contain less chemicals than your ordinary cigarettes. Although, there are fewer amounts of harmful chemicals in e-cigarettes that cause harm to humans, they are the safest alternative. E-cigarettes are more convenient for people who smoke because they are a lot cheaper. Americans spend thousands of dollars a year buying tobacco cigarettes and making the switch to e-cigarettes will decrease their

The Management Of A Company - 1238 Words

How would you feel if you owned part of a company, but could not help make any decisions on the future of the company? Those who own majority of the company decide to hire mangers to make important decisions on your company. This is a general example on how shareholders run their company. Now wouldn t you rather help make decision, or be able to factor in ideas from the employees and community that has helped the business grow? If so, you might want to consider the stakeholders theory. Different stakeholders can hold varying amounts of influence and interest, within the organization. For example, consider a factory worker. An individual worker has large interests in the company, in terms of working conditions, salary, and benefits.†¦show more content†¦Internal stakeholders are described as â€Å"the managers and employees of a company.† Connected stakeholders are those that are beyond the immediate boundaries of the firm, while external stakeholders are those who are outside the firm. Some would say it is rather difficult to argue the stakeholders theory because there is not as much information on the subject as there is shareholders theory. They would argue that shareholders own most corporations; and presently, corporations owned by stakeholders would be unsuccessful in the long run. There has been some debate on the legitimacy of the concept of the stakeholder, according to Friedman and Miles. â€Å"The stakeholder concept has not gone unchallenged. Many have reiterated the alternative stakeholder positions. Others have challenged implications of the stakeholder concept for certain groups† (Friedman and Miles 118). Friedman and Miles go on to argue how stakeholders can weaken an organization, and even alter its long-term characteristics. Assume that the stakeholder concept is infallible and consider the example of the factory worker. The company is publicly owned and is located in a more economically developed country (MEDC), where it will have a weaker influence from the government when compared to government owned companies. Labor unions associated with the company will likely be strong and workers will have a higher influence than they would in a less economically developed country (LEDC) where unions are

Customer relationship management Free Essays

Customer relationship is not a new concept; companies have been interacting and dealing with customers since the inception of trade. Earlier more focus and attention was on product and services instead of customer centric. With increase in competition because of globalization and usage of internet changed the picture of business. We will write a custom essay sample on Customer relationship management or any similar topic only for you Order Now Customers have variety to choose from, more knowledge about the companies and products surely has titled power at customers’ side. With this scenario, companies realize the need of treating customers with utmost care. Therefore, searching for innovative ways to manage relationships effectively, not only to acquire new customers but also to retain the existing one. â€Å"CRM is the process of managing detailed information about individual customers and carefully managing all the customer ‘touch points’ with an aim of maximum customer loyalty† Acquiring new customers can cost five times more than costs involved in satisfying and retaining current customers. More companies are recognizing the importance of satisfying and retaining customers, which constitute the company’s relationship capital To retain the customers’ better approach is to deliver high customer satisfaction. Customer relationship management is about taking a long term approach to building relationships with customers. In olden days, business people and organizations would know their customer base from seeing them on a daily basis and learning their preference based on the relationship they shared with the customers. CRM is emerged as critical for organization in 1960’s where marketers found that 4p’s of marketing framework-product, price, place and promotion were less valuable without ongoing relationships with customers. Companies started putting customers in the middle of marketing program. In early days of CRM, there was no technology to support what companies were doing. CRM is not new, over the years companies has had to figure out how to build relationships with customers and lead to brand loyalty. The goal in CRM is to evolve from a mass marketing model, which was on product centric market structure to customer centric structure. Managing customer relationships successfully means learning about the habits and needs of your customers anticipating future buying patterns, finding new opportunities to add value to the relationship. Successful companies make the relationship something the customer values more than anything else they could receive from the competition. Company experience with customer not only with transactions but also with interaction like website visit, phone, call center and by direct mail. CRM helps in developing marketing programs that make sense to each customer segment, support cross-selling and customer retention programs, help to maximize the value of each customer’s interaction and deliver a consistent branding message by aligning products and services within each channel. CRM provides an integrated view of a company’s customer to every one in the organization so that customer can be serviced effectively. CRM helps companies to gather and access information about the customers’ buying histories, preferences, complaints. It allows tracing the needs of the customers and means to satisfy them effectively. The following are the aims of CRM: †¢ Increase efficiency of the organization †¢ Ability to provide quicker response to customer queries and complaints †¢ Getting insight of customer needs †¢ Providing more cross-selling opportunities †¢ Organized information to manage and lead †¢ Reduction in cost and increase in productivity †¢ Receiving customer feedback †¢ Providing common platform for customer communication and interaction. Today consumers are more educated, more and better informed, more technology savvy coupled with increase competition in the market. Organization needs to build a system which allows you to track, capture and analyze the millions of customer activities, both interactions and transactions, over a long period of time. This helps in creating promotions, developing new products and designing communication programs to attract and retain customers. By 1980s â€Å"relationship marketing â€Å"was used to describe this new focus of understanding customer segments, delivering ongoing quality service and high customer satisfaction. In 1990s computer systems were deployed to support sales and service process. Sales force automation system evolved while customer service and support systems became backbone of automated call centers. By late 1990s increase in internet usage supported e-business applications to manage online customer and partner relationships, called as e-CRM and partner relationship management. CRM emerged as discipline of set of discrete software and technologies that focus on automating and improving the business processes associated with and improving the business processes associated with managing customer relationships in the areas of sales, marketing, customer-service and support. Customer relationship management applications are most active software available to the organizations. Three converging trends have enabled the emergence of CRM applications as a major force in the market place. The fist trend is the availability of robust, scale decision support technology. This helps companies collect vast quantities of data from multiple, heterogeneous sources, such as accounting, manufacturing, human resources, sales force automation, and customer service applications. This provides the technological foundation for building a consolidated enterprise wide view of the customer. The second trend is the emergence of front-office applications. This focus on the sales and the marketing departments, and essentially transactional in nature. The third trend is the emergence of the one-to-one marketing phenomenon has helped companies to have their marketing activities focus on customer, rather than on their products, distributors, sales force or suppliers. Now â€Å"Multi channel CRM† systems available to support direct, internet and partner channels, while allowing users to use whatever mode of communication they are pleased. CRM started with marketing era focusing on customer needs and wants and satisfying it effectively which drive changes in the organization and work processes. It must start with a business strategy. CRM is really about using tools not only to achieve the personal relationships business but even to predict and serve the future needs. Major support and change came for CRM is technology break through since two decade which played a significant part in not only managing good relationship with customers but also with the partners of the organizations. How to cite Customer relationship management, Essay examples

Huck Finn Essay Paper Example For Students

Huck Finn Essay Paper ADD: Active Determined DreamerHuckleberry Finn is not an escapist, but a free spirit who only wants to live deeply disentangled from the bonds of society. An escapist is someone who flees from his/her responsibilities, while a free spirit is a person who knows no boundaries, and cannot be tamed by society. It may appear at first that Huck is an escapist, for he enjoys not having to go to school when living with his father. He escapes from the cabin and his fathers abuse; however, he escapes from his fathers cabin out of the necessity of survival, not because he didnt want to accept responsibilities. Even though Huck did enjoy fishing and relaxing in the sun during his stay with Pap, it wasnt the responsibility that he was escaping, but the rules that society had imposed on him. Huck didnt mind learning new things and being knowledgeable, but he did not like to get dressed up, to have to go to school, to be well behaved and polite, and to learn good manners. I was kind of lazy and jol ly, laying off comfortable all day, smoking and fishingand my clothes got to be all rags and dirt, and I didnt see how Id ever got to like it so well at the widows where you had to wash and eat regularIt was pretty good times up in the woods there, take it all around. (p. 31) Living in the woods is harder work, having to catch food and build fires to stay warm, but Huck doesnt mind work as long as he can do it how he wants to. Huck is always going against society and cannot live by its rules. Society told him it was wrong to help a runaway slave, but when he paddled out to go turn Jim in he just couldnt let himself. He decided that he didnt care what society thought was right, and that staying true to Jim was the best thing to do. I knowed very well I had done wrong, and I see it warnt no use for me to try to learn to do rightThen I thought for a minute, and says to myself hold n; spose youd a done right and give Jim up, wouldve you felt better than what you do now? No says I, Id fe el badWell, then says I, whats the use you learning to do right when its troublesome to do right and aint no trouble to do wrong. (p. 95) His spirit is free and uncorrupted by the prejudices of society. By listening to his heart, Huck makes a good choice. He still takes responsibility for his own actions although not according to the standards put on him, but by those he puts on himself. He is no longer as selfish, as he becomes more mature he learns to respect other peoples feelings and needs. Even though he doesnt want to live in their world, Huck still has feelings for the people he meets and cares for. Traveling down the Mississippi is heaven for a free spirit like Huck. Surviving on their own terms Huck and Jim borrowed vegetables and hunted for meat. We shot a water fowl now and then that got up too early in the morning or didnt go to bed early enough in the evening. Take it all around we lived pretty high. (p.71) Huck is completely satisfied with this life style. He has every thing a free spirit needs; a good companion, enough food and water to comfortably survive, and of course a swift moving river carrying him down the path of life. The huge river is a school for the free spirited. The river is where Huck found out he belongs; there he can be free from societys rules. He can travel along next to the civilized world, stopping and visiting for a while, and then move on before stopping in further down, to get another glimpse of society and learn a little bit more. No one can tell Huck to stay and live in one spot, and no one can tell Huck how to live. In the end, he had become more mature, even though he didnt follow societys traditional standards of the transition from boyhood to manhood. Huck does not graduate from high school or gets his first job, but instead went on an adventure down the Mississippi. This journey gave him a more mature outlook on life that could not be accomplished by sitting in a classroom all day. At the end of his journey, he was faced with having to return to the society he had been free of during his adventure. However, he decided it would be best to leave again, not escaping, but continuing on in life, reaching out for more than what most people settle for. But I reckon I got to light out for the territory ahead of the rest, because Aunt Sally shes going to adopt me and sivilize me, and I cant stand it. I been there before. (p. 287)If Huck were alive today, he most likely would have been put in a reform school, diagnosed as ADD, or punished to the point of rebellion. However, Huck did not have to escape from his responsibilities, he merely freed himself from the world in which he did not belong, into one of movement, change and adventure, where he could take on responsibilities in his own free spirited way. 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